Photographing Retail Holiday Campaigns for Pandora in Times Square

Pandora's Times Square flagship store is a landmark of creativity and innovation, especially during their dynamic holiday campaigns. Located on bustling 42nd Street, each campaign involves a complete wrap of the store, and our team is brought in to capture the transformation for PR purposes.

The logistics of photographing this iconic store are complex, requiring careful planning to ensure empty streets and sidewalks amidst the constant hustle of Times Square. An essential element of our shoots is incorporating The Guardians sculpture by Antonio Pio Saracino, located in the plaza next door, into at least one shot for context.

This year’s holiday campaign shoot aimed to create a significant impact for the upcoming season, showcasing Pandora's festive spirit and unique store presentation.