Alexander McQueen - Yorkdale Shopping Center - Toronto, Ontario

Alexander McQueen's new store in Toronto, Canada, beautifully encapsulates the unique architectural essence of Smiljan Radic's designs. Over a two-day photo shoot, we photographed the store’s intricate angular and asymmetrical features, emphasizing the meticulous detail and innovative approach to modern retail spaces. Initially photographed without merchandise to highlight its architectural beauty, the store was then dressed by McQueen’s visual merchandising team with the latest seasonal collection and an array of exquisite leather goods.

The resulting images present a dynamic contrast between the store's bold structural elements and the vibrant, colorful displays of high fashion, offering a comprehensive view of this luxurious retail environment.